Yesterday — #MartechDay, yay! — we launched the international 2022 marketing and advertising technology landscape, after taking a yr off in 2021. It grew a impressive 24% to 9,932 alternatives. To make it readable, we basically built it totally interactive at martechmap.com, wherever you can research, filter, zoom, and extra. It’s quite wild.
But regardless of its brain-boggling scale, the martech landscape has usually been a sidebar to the serious tale of how technological innovation is altering internet marketing. The definitely amazing things for me is how marketers leverage these tools with strategy, expertise, and creativity to obtain exceptional results for their firms and their shoppers.
This is why The Stackies: Promoting Tech Stack Awards are my favored neighborhood function in the martech business. Each individual calendar year, marketers enter by sharing a solitary slide that illustrates their martech stack. They typically shout-out to the specific items they use. But the most effective types specific how they assume about their stack conceptually. How does it healthy into their organizational working program? How does it assist their customer journey?
Collectively, they give us some insight into how martech is staying applied.
And, since it’s also a entertaining awards plan, many style and design their stack slides with a minimal more pizzazz. Not automatically relevant to the stack’s mission, but entertaining to look at.
This calendar year, 32 businesses despatched in stack illustrations. You can see all of them in the no cost Point out of Martech 2022 report we produced yesterday — The Stackies commence on website page 31. (And if you want to see the ones from former yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for each experienced entry to a non-income. In the earlier, we’ve donated to businesses that promote diversity and inclusion in martech. This 12 months, specified the terrible predicament in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Each individual yr, we also choose 5 “winners” for the awards. I set winners in prices because, while the kinds we decide on are awesome illustrations of martech stacks that have introduced some thing notably handy or resourceful to their visualization, all people who contributes to The Stackies is a winner in my eyes. The martech group as a whole wins from this spectacular corpus of genuine-earth stack examples.
4 Profitable Stacks from 2021, Up-to-date for 2022
My gratitude is especially huge for corporations who enter The Stackies various decades in a row. They give us a window into how martech stacks evolve over time, technically and conceptually.
Four of the five winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this calendar year with updated slides, and wow, they’re seriously great. They thoroughly qualify as winning entries yet again.
However, we wished to unfold the love a little bit to contributors who didn’t just get last yr. So whilst we didn’t decide on them as winners for 2022, they really ought to have to be recognized as “standing winners” from final 12 months.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to add to The Stackies! This kind of a excellent way to support the broader martech community.
5 Martech Stacks from New Winners in 2022
Nonetheless, picking five winners among the all the remaining excellent entries was tricky. These are the ones we chosen, but I strongly stimulate you to down load the complete set in the Point out of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to people businesses to enable them know you appreciate their contributions.
Our 5 picks, in alphabetical order:
Once again, a enormous, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so numerous excellent entries from the AMA, Annum, Cvent, Electronic Reach, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and a lot more. Test them all out.