Subway Is Abandoning Customized Sandwiches for Simpler Menus


Subway is launching its new Subway Series menu as a major departure from its historic “build your individual” business enterprise product.

The new menu features a checklist of 12 sandwiches that consumers can order as is, which is the norm in most eating places but a major change for Subway. They come in 4 teams: Italianos, hen, clubs, and cheesesteaks.

The sandwich chain grew preferred for its custom-made sandwiches produced by workers correct in entrance of shoppers, who could level to just which elements they wished. “Clients walk into a Subway with the expectation that they will customise their sandwich… It can be the basis that Subway was constructed on and the way it can be been for 60 many years,” Subway reported in a push launch asserting the new menu.

Now, Subway is repositioning the menu to be extra like other quick-company dining establishments, asking consumers to “rely on their culinary abilities, and belief in the sandwich artists to make a sandwich Subway believes buyers will love,” the chain explained. 

The new sandwiches became offered Tuesday, although buyers can nonetheless make substitutions or generate their individual sandwiches. 

There are a couple likely causes for the new menu. A standardized menu with fewer target on customization has the likely to make functions more rapidly for employees by lessening complexity. Assessments confirmed that the new menu “sped up operations” and led to fewer questions from customers, Subway North The usa president Trevor Haynes advised Insider at a push celebration.

More quickly support could guide to increased gross sales volumes and extra gain, Kalinowski Fairness Associates president Mark Kalinowski explained to Insider. Subway has somewhat reduced unit sales in comparison with competition like McDonald’s and Wendy’s, so the simplified menu could speed up strains and potentially guide to more sales. Subway’s 2021 menu refresh bumped income immediately after a downward pattern and confirmed some hope for the chain, so yet another additional ambitious improve could be promising.

Generating a menu with pre-picked selections could also drive buyers who do want to personalize orders in direction of electronic orders. Digital orders go on to improve across the market, and the structure is “terrific for customization,” Kalinowski mentioned. Digital gross sales are appealing to companies many thanks to better margins, speedier preparation, and reduce prices in maintaining dining rooms, as customers normally just take the meals to go.  

Subway’s embrace of total customization kick-began a craze that took above rapid foods, getting to be massive with the rise of Chipotle and exhibiting up throughout the marketplace, from Sweetgreen to Cava. Chipotle in particular grew famed following a equivalent assembly-line product the place prospects could stage to ingredients and observe them turn out to be part of a bowl or burrito. Now, it is really embracing the opposing trend in the business: simplification, Kalinowski reported. 

It is a “good transfer” that could direct to superior shopper experiences and improved gross sales, Kalinowski instructed Insider. Outcomes in the impending quarters will demonstrate if it really is adequate to reverse Subway’s craze of closing outlets and shedding franchisees.

Are you a Subway worker with feelings on the new menu? E-mail this reporter at [email protected]


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