This Lego-Resale-Store Owner Generates $180,000 Annually in Revenue

ByAnn Erika

May 30, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,


  • Colton Kidd operates a Lego-resale store in Riverdale, Utah, that earns about $180,000 annually.
  • Certified Lego minifigures offer for higher charges on resale marketplaces like BrickLink and eBay. 
  • Kidd shares his enthusiasm for Lego with his just about 200,000 followers on TikTok. 

The attraction of Lego spans generations. From television displays to motion pictures and movie video games, Lego is widespread in pop tradition, such as in franchises like “Star Wars” and “Harry Potter.”

Some customers of the Lego-collecting neighborhood have turned their enthusiasm for the products and solutions into a entire-time resale business enterprise.

Colton Kidd owns and operates Minifigure The usa, a Lego-resale store in Riverdale, Utah. According to Kidd, as effectively as documentation viewed by Insider, he generates about $180,000 in once-a-year earnings from his Lego resale small business.

“I grew up with Lego as my toy of preference,” Kidd reported. “From 15 yrs previous right up until about 21 yrs old would be my ‘dark ages’ of not becoming tremendous associated with them. Opening the store definitely produced them a massive part of my lifestyle once again, but I undoubtedly haven’t been able to perform with them just mainly because of how busy the keep and other commitments maintain me.”

More than the past 9 decades, Kidd has crafted his retailer into what he describes as a “Build-a-Bear but for Lego.” 

Customers can establish minifigures in shop for $3 just about every with an assortment of Lego heads, torsos, and legs. Kidd also sells bricks of all shapes and measurements in bulk, considering the fact that the greater bricks go more rapidly than other individuals, he explained. There’s also an assortment of other Lego products and solutions, like baseplates and Bionicle sets. 

Based on the thirty day period, custom made-built minifigures account for roughly 40% of profits, Kidd stated. Among collectors, personalized minifigures are popular. In March, Citizen Brick, a customized Lego-determine maker, was ready to increase $145,000 for Ukraine by making a Ukrainian President Volodymyr Zelenskyy minifigure and Lego Molotov cocktails. 

Kidd also resells certified minifigures in his retail outlet. He resources the precious collectibles as a result of the very same distributors he purchases Lego bricks from. The cost of some accredited Lego minifigures exceed $300.

“I place out a ‘Star Wars’ Pre Vizsla minifigure the other working day for $145. The very little cloth pauldron on his shoulder is around $50 of that benefit.” Kidd reported. “The Eco-friendly Goblin and the Spider-Guy with, like, a shiny print on it that arrived out in 2003 and 2004, for the original Toby McGuire videos, had been $20 to $30 figures in advance of. As quickly as the new Spider-Male film came out, they are up around $80 to $100 now.”

Pricing Lego bricks and minifigures accurately plays a major job in maintaining Minifigure America managing, Kidd claimed. He employs web-sites like BrickLink, 1 of the premier resale marketplaces the place you can buy Lego products, to price his inventory. But Kidd prefers to adhere to brick-and-mortar alternatively of listing his items on line and competing with other sellers on BrickLink and eBay.

Kidd goes by Lego bricks as aspect of a every day regime, constantly adding far more pieces to his stock to maintain up with the demand from customers from Lego builders.

“Processing for the Lego is the most important time suck for me,” Kidd reported. “I almost certainly shell out 25 to 35 hrs a 7 days just sorting and prepping Lego to go into the show situations and distinctive pieces of the retail outlet, much too.”

Lego pieces and bricks in Minifigure America store

Lego parts applied to build your personal minifigures at Kidd’s Minifigure The us store.

Colton Kidd


Kidd operated of series of other entertainment firms just before completely devoting himself to his Lego-resale retailer, including a paintball industry and an arcade, but he prefers maintaining his business enterprise ventures nearby.

“It really is far more appealing to me to see what we can do locally than to go do what everybody else is advertising on-line,” he explained. “Due to the fact at that issue, I have to contend with all of those people people today that are just Joe Schmo wanting to flip their further stuff on the net for income.”

Kidd employs trustworthy sellers to develop his brick and minifigure inventory, but he doesn’t necessarily invest in from collectors them selves. This vetting procedure has helped to hold inventory excellent up and will allow him to request out the Lego he wants straight, he stated. 

“I just go to the people today that I know will have it. I contact them sellers, but it is really truly just fellas that they do what I do not want to do, which is get it from men and women, mixture it, and then offer it in loads,” Kidd reported. 

As a husband and father, Kidd juggles his time between function and relatives, helping when essential in his wife’s neighboring bookstore. He also has a strong existence on TikTok, the place he offers about 200,000 followers an inside look of what it is like to own a Lego-resale retail store.

“I make no dollars or promoting profits from TikTok at the instant. I qualify for the creator fund, but I never depend that. The TikTok, for me, is virtually just extra entertaining to do,” Kidd reported, introducing that he was not wanting to turn out to be an influencer whenever quickly.



Supply url