Tired of corporate grind: How this mother of 4 built a beauty empire from scratch

ByAnn Erika

May 20, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,


MANILA, Philippines — Just like any other worker of an 8 a.m. to 5 p.m. corporate position, Jessica “Aica” Palma, a mother of 4, questioned how she can gain far more revenue without having spreading herself too thin.

Drained of the company grind as a resort income staff, Palma was curious to know how some on the net splendor sellers on Facebook and Instagram were being undertaking very well financially. This was in 2013, when whitening lotions and soaps for sale were all the rage on-line.

She followed her gut and straightaway contacted a couple of on line sellers from Laguna, and requested them if she could buy soaps and lotions from them, and repackage the objects and resell them on the net. She photographed the magnificence goods herself, printed out stickers herself for packaging, and offered the goods on Instagram with the tagline “Beauty is Limitless.”

Sooper Beaute serums


In just two months, the humble beauty firm she started off referred to as Sooper Beaute recorded 100% earnings from her P18,000 seed funds. That is when this magnificence entrepreneur realized she was doing one thing right. 

Philstar.com talked to the Sooper Beaute founder to study extra what parts of advice she will share with aspiring business owners out there:

1. Check out and try out until you be successful.

As cliche as it seems, this mantra actually assisted Aica to press her brand to greater heights. When she was just commencing out, she understood her brand would be in comparison amongst the big leagues in the big current market of attractiveness, but she pushed by way of inspite of hurdles. 

“The competition was the main obstacle for us back  in 2013. There have been a ton of heavily-invested brands that were actually loud with their advertising and PR endeavours. I believed,how will a tiny manufacturer like us be identified?” she said. 

“Every time there is a failure, even if people ended up discouraging me, I just went on and did superior each time. My suggestions is do not be scared to fall short and fall until you know what will work. Test and try until eventually you are capable to stand out. Normally have confidence in on your own and your intestine,” she added.

2.  Focus on your goals.

Aica shared that the genuine essential to accomplishment is to emphasis on the milestone map you set for your brand. She shared that she focused on the vision of her organization to present basic and multi-use elegance products that can enable Filipinas improve their pure beauty with skincare and make-up offerings.

In 2016, Aica determined to changeover her brand name from getting just a skincare line to also becoming a cosmetics line. She tapped Kapamilya star Sofia Andres to be her to start with-at any time celebrity endorser.

“I seriously appreciated how she was a terrific actress on the series ‘Forevermore,’ and how she marketed herself on Instagram, and how the followers seriously adored how she did her make-up. So I sent her a message on Instagram, and requested her to be the deal with of our cosmetics line manufactured up of lip tints, blush products, concealers and basis objects at the time. It truly labored as our model grew to become extra known.”

Lately, Palma re-released Sofia as her superstar endorser, as Sooper Beaute released its new Plush Tint line, a assortment of smooth matte lip tints in 5 shades great for morena its Lip and Cheek Rolly, a sequence of drinking water tint for cheeks and lips and its new skincare line made up of experience serums and magnificence bars.

The reintroduction of Sofia also marks Sooper Beaute’s rebranding from youthful, vivid, colorful packaging that spoke to the youthful types to a chic, minimalist glimpse “targeting youthful experts who grew up with the brand name.”

Sooper Beaute plush tints


3. Be oneself.

“Believe it or not, getting oneself can assist you expand your company. Some people will invest in from you not just because of your wonderful merchandise, but since of the human being guiding the organization that they can relate to, due to the fact of you as an entrepreneur and how you inspire them,” Aica said.

Palma said that she’s constantly remained accurate to her core values when it arrives to organization, which is guided by her mission to assistance other ladies empower on their own by way of entrepreneurship.

“Even just before, we experienced just one distributor who begun actual physical outlets of Sooper Beaute, and some others who resold Sooper Beaute on-line,” she explained.  

“We started off as a reselling enterprise, so now we want to inspire other females a lot more to get started their personal enterprise with us. In a few of months, we will start our distributors’ offer, whereby from as small as P2,000 to P100,000, one can begin their possess organization with us and resell Sooper Beaute,” she reported.

“Now that we have realized to stay with these new adjustments, we’ve learned new passions, new skills and a new way of thinking,” said the 30-some thing mompreneur. “My kapwa-Filipinas, we have experienced a breakthrough. Now we’re ready to be the finest version of ourselves. We bloom.”  


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